Derisk the Deal: How to Make Buyers Say Yes!
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S1 E9

Derisk the Deal: How to Make Buyers Say Yes!

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🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨

Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not revenue. Not EBITDA. Not potential. But perceived risk.

In this session, Sam Penny dives into how to properly de-risk your deal when preparing to sell. Making your business bulletproof involves removing yourself from daily tasks and ensuring smooth operations. By focusing on de-risking the deal, you make your business more attractive to buyers.

In this powerhouse episode of the Built to Sell | Built to Buy Podcast, you’ll learn exactly how to make your business irresistible to buyers by removing the silent deal killers hiding in plain sight.

🔎 What you’ll learn in this episode:

- Why buyers don’t pay top dollar for potential — they pay for certainty.
- The top 7 hidden risks that scare off serious buyers.
- The exact 5 Deal De-riskers™ Sam uses with his private clients to increase valuations by six figures (or more).
- How to systemise, stabilise, and scale — even if you're not ready to sell yet.
- A real-world case study where a business valuation jumped from $960K to $1.24M without changing profit.
- Why owner dependency, messy financials, and poor handover planning are destroying your multiple.
- How to flip buyer fear into buyer confidence — and command a better offer with cleaner terms.

✅ Whether you’re 12 months from selling or still building, this episode will:
→ Help you identify the risks you can't see because you're too close.
→ Give you a checklist to start removing deal-breakers today.
→ Show you how to increase the value of your business without increasing your profit.

🎯 Want to know how buyer-ready your business really is?
Grab your free Business Readiness Report at https://sampenny.com/readiness

🧭 Ready to work 1-on-1 with Sam to prepare for a high-value exit?
Book your free strategy call at https://sampenny.com/strategy

💡 If you’ve ever wondered:

→ “How do I sell my business for more?”
→ “What are buyers really looking for?”
→ “How do I remove myself from daily operations?”
→ “How do I increase my business valuation without burning out?”

…this is the episode you cannot afford to miss.

🎧 Listen on the go:
Spotify: Built to Sell | Built to Buy
Apple Podcasts: Built to Sell | Built to Buy

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#BuiltToSell #BuiltToBuy #SamPenny #BusinessValuation #HowToSellYourBusiness #ExitStrategy #DeRiskTheDeal #SmallBusinessAdvice #BusinessExitPlan #SellMyBusiness #BusinessBroker #BuyersDueDiligence #SystemiseYourBusiness #OwnerIndependentBusiness #IncreaseBusinessValue #RecurringRevenue #SOPs #CleanFinancials #BusinessReadiness #FreedomFromBusiness

Episode Video

Creators and Guests

Sam Penny
Host
Sam Penny
Sam Penny is an entrepreneur, business coach, and adventurer who’s built and sold multi-million-dollar companies — and taken on challenges most people wouldn’t dream of, from swimming the English Channel in winter to tackling an Ice Mile. Known as The Impossible Guy, Sam works with business owners to prepare for their biggest payday and with investors to buy smarter, more profitable businesses. On Built to Sell | Built to Buy, he brings a unique mix of hard-earned business wisdom, real deal experience, and a knack for asking the questions others won’t.