Creators and Guests

Sam Penny is an entrepreneur, business coach, and adventurer who’s built and sold multi-million-dollar companies — and taken on challenges most people wouldn’t dream of, from swimming the English Channel in winter to tackling an Ice Mile. Known as The Impossible Guy, Sam works with business owners to prepare for their biggest payday and with investors to buy smarter, more profitable businesses. On Built to Sell | Built to Buy, he brings a unique mix of hard-earned business wisdom, real deal experience, and a knack for asking the questions others won’t.

Business Broker with Link Business Sales

Sally Stuart is a leading business broker specialising in the sale of health, medical, and allied health businesses. With a track record of guiding owners through complex transactions, she’s known for her ability to position businesses for maximum buyer interest and negotiate deals that work for all parties. Sally brings deep industry knowledge, a strong network of buyers, and a straight-talking approach to every transaction. On Built to Sell | Built to Buy, she shares the strategies, trends, and behind-the-scenes realities that determine whether a sale is smooth — or stalls.

Sherryn Deetlefs is a business broker and exit advisor who helps owners prepare their companies for a successful sale — and connects buyers with businesses that truly fit. With years of experience across multiple industries, she knows exactly what makes a business attractive to the right buyer and how to navigate the deal from listing to handover. On Built to Sell | Built to Buy, Sherryn shares insider insights on market trends, buyer psychology, and the small changes that can make a big difference to valuation.