Host

Sam Penny

Sam Penny is an entrepreneur, business coach, and adventurer who’s built and sold multi-million-dollar companies — and taken on challenges most people wouldn’t dream of, from swimming the English Channel in winter to tackling an Ice Mile. Known as The Impossible Guy, Sam works with business owners to prepare for their biggest payday and with investors to buy smarter, more profitable businesses. On Built to Sell | Built to Buy, he brings a unique mix of hard-earned business wisdom, real deal experience, and a knack for asking the questions others won’t.

Appears in 20 Episodes

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S1 E20 Aug 28, 2025

The Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan Hulls

What does it really take to sell your business for the best possible price—or to buy one without getting burned?In this episode of Built to Sell | Built to Buy, I sit ...

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S1 E19 Aug 26, 2025

How to Navigate the Deal Without Getting Burned

Buying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing ...

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S1 E17 Aug 21, 2025

The Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally Stuart

Selling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even ye...

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S1 E16 Aug 14, 2025

Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs

What really makes a business sellable — and what will turn buyers away?In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK busine...

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S1 E15 Aug 12, 2025

Why Every Business Buyer Needs to Know the Seller's Exit Plan!

Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the busi...

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S1 E14 Aug 05, 2025

Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes”

Even great businesses fail to sell; not because of poor performance, but because of a poor process.In this powerhouse episode, Sam Penny unpacks why buyers walk away f...

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S1 E13 Jul 29, 2025

The Fit Factor: How to Avoid Buying the Wrong Business

Too many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. ...

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S1 E12 Jul 24, 2025

Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business)

Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll...

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S1 E11 Jul 22, 2025

The Secret to Selling Your Business? (It’s not what you’d think)

🎧 Episode Summary:Think your business will sell because it's profitable? Think again.In this powerhouse episode, business coach and advisor Sam Penny reveals the real ...

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S1 E10 Jul 15, 2025

The Red Flag Playbook: Protect Yourself Before You Buy

Episode Summary: In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most ex...

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S1 E9 Jul 08, 2025

Derisk the Deal: How to Make Buyers Say Yes!

🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨Join business coach Sam Penny as he dives deep into the real reason de...

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S1 E8 Jul 01, 2025

Due Diligence Exposed: Reading Between The Lines

Sam Penny delves into the intricacies of due diligence in business acquisitions, emphasizing the importance of interpreting data beyond the surface level. He outlines ...

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S1 E7 Jun 24, 2025

Mastering Business Valuation: Key Metrics for Success

In this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials...

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S1 E6 Jun 19, 2025

The 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling)

In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whet...

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S1 E5 Jun 17, 2025

From Chaos to Clarity: Systemising Your Business

Most founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but seriou...

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S1 E4 Jun 12, 2025

How to Make Yourself Redundant: The Nigel Hall Blueprint for Owner Independence

In this episode of Built to Sell | Built to Buy, Sam Penny interviews Nigel Hall, a seasoned entrepreneur and investor, about the critical shift of making oneself redu...

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S1 E3 Jun 10, 2025

Buyers Beware: If You Miss the Systems, You Miss the Truth

While most buyers obsess over financials, the real value of a business often lies deeper—within its systems. In this episode, Sam Penny breaks down the hidden signals ...

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trailer Jun 08, 2025

Built to Sell | Built to Buy Trailer

Trailer: Welcome to Built to Sell | Built to Buy Hosted by Sam Penny, entrepreneur, adventurer, and Coach for the Brave.If you're a business owner thinking about selli...

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S1 E2 May 23, 2025

How to Remove Yourself from the Day-to-Day (Without Losing Control)

You didn’t start your business to become its most overworked employee.In this Built to Sell episode, Sam Penny reveals how business owners can step out of the daily gr...

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S1 E1 May 23, 2025

How to Spot an Owner-Independent Business (And Avoid Buying Yourself a Job)

Too many buyers think they're purchasing a business — but what they're really buying is a full-time job.In this episode of Built to Buy, Sam Penny breaks down how to s...

Appears in 20 Episodes

The Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan Hulls

How to Navigate the Deal Without Getting Burned

The Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally Stuart

Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs

Why Every Business Buyer Needs to Know the Seller's Exit Plan!

Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes”

The Fit Factor: How to Avoid Buying the Wrong Business

Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business)

The Secret to Selling Your Business? (It’s not what you’d think)

The Red Flag Playbook: Protect Yourself Before You Buy

Derisk the Deal: How to Make Buyers Say Yes!

Due Diligence Exposed: Reading Between The Lines

Mastering Business Valuation: Key Metrics for Success

The 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling)

From Chaos to Clarity: Systemising Your Business

How to Make Yourself Redundant: The Nigel Hall Blueprint for Owner Independence

Buyers Beware: If You Miss the Systems, You Miss the Truth

Built to Sell | Built to Buy Trailer

How to Remove Yourself from the Day-to-Day (Without Losing Control)

How to Spot an Owner-Independent Business (And Avoid Buying Yourself a Job)

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