Built to Sell | Built to Buy

Play Pause

S1 E14 Aug 05, 2025

Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes”

Even great businesses fail to sell; not because of poor performance, but because of a poor process.In this powerhouse episode, Sam Penny unpacks why buyers walk away f...

Play Pause

S1 E13 Jul 29, 2025

The Fit Factor: How to Avoid Buying the Wrong Business

Too many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. ...

Play Pause

S1 E12 Jul 24, 2025

Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business)

Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll...

Play Pause

S1 E11 Jul 22, 2025

The Secret to Selling Your Business? (It’s not what you’d think)

🎧 Episode Summary:Think your business will sell because it's profitable? Think again.In this powerhouse episode, business coach and advisor Sam Penny reveals the real ...

Play Pause

S1 E10 Jul 15, 2025

The Red Flag Playbook: Protect Yourself Before You Buy

Episode Summary: In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most ex...

Play Pause

S1 E9 Jul 08, 2025

Derisk the Deal: How to Make Buyers Say Yes!

🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨Join business coach Sam Penny as he dives deep into the real reason de...

Play Pause

S1 E8 Jul 01, 2025

Due Diligence Exposed: Reading Between The Lines

Sam Penny delves into the intricacies of due diligence in business acquisitions, emphasizing the importance of interpreting data beyond the surface level. He outlines ...

Play Pause

S1 E7 Jun 24, 2025

Mastering Business Valuation: Key Metrics for Success

In this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials...

Play Pause

S1 E6 Jun 19, 2025

The 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling)

In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whet...

Play Pause

S1 E5 Jun 17, 2025

From Chaos to Clarity: Systemising Your Business

Most founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but seriou...

Play Pause

S1 E4 Jun 12, 2025

How to Make Yourself Redundant: The Nigel Hall Blueprint for Owner Independence

In this episode of Built to Sell | Built to Buy, Sam Penny interviews Nigel Hall, a seasoned entrepreneur and investor, about the critical shift of making oneself redu...

Play Pause

S1 E3 Jun 10, 2025

Buyers Beware: If You Miss the Systems, You Miss the Truth

While most buyers obsess over financials, the real value of a business often lies deeper—within its systems. In this episode, Sam Penny breaks down the hidden signals ...

Play Pause

trailer Jun 08, 2025