Episode Summary:
In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer.
In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer.
Whether you're a first-time buyer or a seasoned investor, this session will change how you think about due diligence. Sam breaks down the 3 categories of risk every acquirer must assess — operational, financial, and transfer risk — and reveals the tactics smart buyers use to protect themselves and avoid overpaying.
Learn how to go beyond glossy pitch decks and charming sellers, and start stress-testing the business like a pro. You’ll walk away with real frameworks, tools, and a case study that shows exactly how to reduce risk — and price it into the deal.
🔍 What You'll Learn:
- Why most buyers overpay by ignoring risk
- The 3 core risk categories and how to spot red flags
- How to price risk into your offer and use it to negotiate better terms
- A real-world deal that looked great on paper… until it didn’t
- The tools elite investors use: checklists, red flag sheets, scorecards, and more
📚 Resources Mentioned:
- Free Due Diligence Checklist
- Risk Scorecard
- Red Flag Tracker
- Business Readiness Report
👉 Available at sampenny.com
🧠 Quote of the Episode:
“The price is just a number — until you attach terms to it. Risk isn’t something to fear; it’s something to leverage.”
🎯 Call to Action:
💼 Buying a business? Book a free 30-minute strategy call to gut-check your deal before you sign:
👉 sampenny.com/strategy
👉 sampenny.com/strategy
